JUAN CASERO HERRERA · DIGITALSOLUCION
Where AI
can’t reach,
we step in.
Your business carries your money, your sleepless nights and your name. It deserves people who roll up their sleeves and take responsibility. At DigitalSolucion, advice comes with a plan and a team to put it into practice. There are already plenty of volunteers to put the world to rights over dinner.
SEO to help people find you. Social media to spark interest. Websites and campaigns to turn that interest into enquiries. We put strategy, creativity and hours of work at the service of your business.
AI helps us move faster. Listening to you, finding the idea that sets you apart and taking responsibility for our work is still our job.
Juan Casero
CEO of DigitalSolucion
Tell me where you stand. We’ll explain where to start.
WHY WE EXIST
New tools.
Old-fashioned craftsmanship.
Tools change. The craft is still about listening, thinking and doing the job properly. We understand your business, find what makes it different and turn that into a digital presence that represents you.
AI gives us speed. Our creativity turns possibilities into decisions, messages and actions with purpose. Behind it is DigitalSolucion: a team that works with you and takes responsibility for its work.
MEET DIGITALSOLUCION
How we bring your project to life.
SEO, social media, websites and digitalisation. Here I’ll show you how we work: from our first conversation to the content and tools we put to work for your business.
Your business deserves the next step.
SERVICES · WHAT WE DO FOR YOUR BUSINESS
SEO, social media, websites and campaigns.
A team that takes responsibility.
We work on your Google search visibility, manage Instagram, Facebook and TikTok, design websites and landing pages and prepare Google Ads campaigns. We also connect tools and automate tasks. We review what your business needs, agree priorities and take care of putting them into practice. AI brings speed; our team provides the strategy, creativity and judgement.
01
SEO and search visibility
Get found for what you do.
We review your website, your customers’ searches and the problems limiting your visibility. We work on site structure, technical SEO and content. The aim is to attract visitors interested in your offer and make getting in touch easy.
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Get found for what you actually do
Behind your business are work, knowledge and an offer worth explaining properly. That’s where our SEO work begins: understanding what you sell, who you can help and how they search when they need a service like yours. I bring our conversation to the table and the team turns it into a technical and editorial plan. Visibility needs to connect with your business.
First, we look under the bonnet
An audit means examining your website before changing things. We check crawling, how search engines move through it, and indexing, which pages they include in results. We review broken links, redirects, duplicate content, navigation and service organisation. Where access is available, we cross-check with Search Console. The result is a list of problems and opportunities, ordered by importance and the work needed to address them.
Understand the search before writing
We research keywords and, above all, the intent behind them. Looking up how to repair a blind isn’t the same as looking for a local repair service. The need, the page to prepare and the way to explain the offer all change. Our team works with that distinction to create content answering real questions and helping people recognise when your business can help.
Technical SEO and content working together
We review titles, headings, internal links and how pages relate to one another. We work on the content presenting your services and the resources accompanying it. A clear structure helps visitors and search engines find their way. We agree the necessary corrections and check their implementation. Each page should have a clear purpose and enough useful information to earn a visit.
When your customers are nearby
If you serve a specific area, we plan local SEO. We review business information, service pages and, where appropriate, your Google Business Profile. Location, opening hours, contact details and services need to tell a consistent story. A local business needs people to understand what it does, where it is and how to get in touch without conducting an investigation.
AI enters the workshop; the team answers for the work
We use AI to support research, organise information and explore drafts. Selection, checking and the final voice belong to the team. Every fact and every text carrying your name needs reviewing. Creativity turns accurate information into an explanation that’s distinctive, useful and recognisable. That’s the work we do after generating a first version.
We keep our feet on the ground with numbers
We monitor searches, impressions, clicks and pages receiving visits. With suitable measurement in place, we also review enquiries and their quality with you. Growing traffic may be encouraging, but we need to understand what it contributes. SEO progress depends on competition, your starting point and changes in search engines; nobody can guarantee first position.
What we agree and what you receive
We define the diagnosis, corrections, content, access requirements and reporting frequency included in the project. You receive concrete priorities and an explanation of the work underway. I remain your point of contact while the team handles the agreed tasks. If your needs change or additional work arises, we discuss it before adding it to the scope.
02
Social media management
Your social media carries your name too.
We organise what to publish, how to say it and when to post. We create content, protect brand consistency and review community interaction. You’ll have a planned presence with ongoing review of what each action contributes.
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Your brand speaks every time it posts
Social media is a visible part of your business. What you write, the images you choose and how you respond say something about how you work. At DigitalSolucion we begin by listening to that voice and understanding your audience. Then we organise content and management. Your business has a personality; our posts should preserve it.
Choose the right platforms and pace
We review where being present makes sense and what resources we can commit. You don’t have to open every channel or post daily. We agree platforms, frequency and formats around your audience and the material you can provide. The plan has to be sustainable: social media needs continuity, coordination and someone doing the work beyond the first week.
A calendar that organises the craft
The editorial calendar sets out topics, formats, dates and objectives. We plan posts about your services, customer questions, everyday work and content explaining what you do. We define the review process and what needs your approval before publication. You know what’s coming and our team has time to prepare copy, designs and resources properly.
Every format needs an idea and execution
A short video, a story and a carousel aren’t built the same way. We work on the opening, message, composition and next step for the viewer. The team prepares pieces with a consistent identity and adapts them to each channel. When we need your photographs or recordings, we agree what to capture and how to use it to give the business its own presence.
Someone needs to be there when people reply
Management can include responding to comments and messages within the agreed scope and hours. We establish guidelines for common questions and for referring quotes, issues or matters requiring your decision. Accounts remain in your name. We use the necessary permissions and make clear who publishes, who replies and who approves sensitive communications.
AI helps produce; our creativity chooses what to publish
AI can suggest angles, organise ideas and help with first drafts. Our team reviews tone, accuracy and context. Having plenty of sentences available is very different from finding the one that represents your business. The idea, selection and care behind each piece are part of the human work.
Followers, attention and concrete actions
We review reach, engagement, profile visits and actions related to your objectives. When sending visitors to your website, we can tag links with UTM parameters to identify their source. We compare that information with enquiries and the activity you see in the business. Reporting helps us change formats, topics or frequency for a reason, rather than handing over unexplained numbers.
Management you can follow without living on your phone
Our proposal details channels, content, revisions, community management and reports. You know what your business needs to provide and what the agency handles. I stay in contact with you while the team prepares and manages the agreed work. The aim is continuity and a clear direction for your social media while you concentrate on the work you know.
03
Websites and landing pages
Your offer, clear at first glance.
We design websites and landing pages that explain what you do and make contact easy. We look after copy, navigation and mobile use. WordPress lets you update your content whenever your business has something new to say.
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Your website should live up to the business it represents
When someone reaches your page, they need to understand what you do, whether you can help and how to take the next step. Your website should make that journey easy. At DigitalSolucion we bring messaging, design and implementation together to build a distinctive presence. I get to know your business and the team prepares a page that explains it clearly on desktop and mobile.
Full website or landing page: the need decides
A website can present several services, company information and content that grows over time. A landing page focuses attention on one offer and action: requesting information, booking or asking for a quote. If you’re advertising, we look at the message people see in the ad and what they should find on arrival. Scope follows the objective rather than a compulsory set of pages.
Structure comes before decoration
We organise information and the questions worth answering. Then we work on your proposition, copy, section hierarchy and calls to action. This architecture and user experience work defines the journey. Design should help people understand the offer and make a decision. Every block needs to justify the space it occupies.
WordPress, handed over so you can use it
We prepare the WordPress implementation with the agreed features. We define what content you’ll edit, the resources required and the integrations included. We show you how to change text and images and update services. We make clear what development includes and which later tasks need maintenance, so you know how to care for the website after publication.
Technical details are agency work too
We review resource loading, image sizes, navigation and forms. We check different screen sizes and look after headings, contrast, labels and keyboard use. A page can look attractive while its contact route is confusing or its form fails. These checks form part of the work and match the functions included in the project.
AI offers options; the team shapes your identity
We may use AI to explore structures and drafts. Our team selects, rewrites and checks. We work with your materials, tone and way of presenting your offer. Your website should feel like yours and reveal the business behind it. Creativity means choosing and building with intent, even when a tool provides a quick first version.
From a button to a real enquiry
We agree the contact channel and test its journey: phone, WhatsApp, form or the appropriate solution. We check where messages arrive and what happens after submission. Where measurement is in place, we distinguish visits from meaningful actions to support improvements. On advertising landing pages, we pay particular attention to continuity between the ad’s promise and the page’s explanation.
Publishing is a handover, not a leap into the dark
The proposal specifies pages, content, photographs, features and revisions. Before publication, we review the result with you and test agreed functions on the actual installation. You receive usage guidance and an explanation of ongoing maintenance. I remain in charge of the project and the team delivers each part of the scope with the same responsibility.
04
Business digitalisation
New tools for better ways of working.
We review how you receive enquiries, organise information and follow up with customers. We prepare forms, connections and automations around your needs. Each tool should help with a specific task and be straightforward to use.
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Digitalisation starts where time slips away
An enquiry in your inbox, a quote on a sheet and a conversation lost on your phone: many businesses work like this while getting through the day. First we need to understand yours. We review incoming information, repetitive tasks and gaps in follow-up. Digitalisation should solve a need you recognise in your daily work.
Before choosing a tool, we map the process
We walk through what happens from the moment an enquiry arrives until it’s answered and closed. We identify information, responsibilities and decisions. This process map shows what to organise, connect or automate, while preserving the steps that already work. The team builds the solution around that journey and you assess whether it reflects how your business actually operates.
Forms and CRM: information you can follow
Within the agreed scope, we can prepare forms capturing necessary information and connect them to a contact database or CRM. A CRM organises relationships with customers and opportunities: who enquired, what they need and where the conversation stands. We agree fields, access and actions so that the information is useful day to day.
Integrations, explained without giving you an exam
When two tools need to share data, we check for connectors or whether an API or webhook is required. These mechanisms let applications communicate and transfer information. We examine what your existing apps support, their costs and technical conditions. Before adding another subscription, we explain its role and the work it will simplify.
Automation with tests and review points
We can automate records, notifications or repetitive movements once the process is defined. The team tests missing information, duplicate enquiries and failed connections. Decisions requiring approval retain human intervention. Automation means checking both the normal journey and foreseeable errors; that review is part of preparing a system you can use.
AI earns its place by contributing something concrete
Depending on the task, it can help classify information, summarise content or prepare drafts. We assess the data it requires and the controls needed. Important decisions still have people behind them. Our creativity also lies in finding a simple solution to a problem that had become an awkward routine.
The handover needs to work for the people using it
We agree instructions, permissions and operating guidance. We review the system with its future users and check whether it actually makes their work easier. We clarify included support and maintenance needs. A working technical connection is only part of the job: people need to know what to do and where to find information.
We can start with one improvement
The project defines tasks, integrations, tests, tools and costs. You don’t need to change the whole company to solve a specific problem. We start with an improvement whose workflow is understandable and expand when it makes sense. I maintain the conversation while our team handles the technical work. You know what’s being added, why and what maintaining it requires.
05
Google Ads
Your investment needs attention.
We plan campaigns around your offer, area and budget. We work on ads, searches and landing pages. We measure incoming enquiries to adjust spending and explain what’s working and what needs changing.
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It’s your money. It deserves attention
Before launching a campaign, we discuss your offer, service area and ability to handle enquiries. We define a business objective and workable budget. At DigitalSolucion, advertising is an agency project: messaging, landing page, setup and reporting need coordination. Every decision needs a clear connection to what you want to achieve.
Choose campaigns and prepare the structure
We assess the campaign type that suits the need. For search ads, we organise services, keywords and groups around the offer. Match types affect the searches ads can be associated with. Our team prepares the setup and checks that geographic targeting and campaign resources correspond to the work you can handle.
Real searches need reviewing too
The search terms report helps us see queries that triggered ads. We compare them with your services and review opportunities and irrelevant searches. Negative keywords let us exclude specific terms. This ongoing review helps direct spending: it’s about understanding the demand we’re attracting, rather than leaving a keyword list running unchecked.
Your ad and landing page need to tell the same story
We work on the offer, copy and next step. Someone arriving for a particular service should find relevant information. The team coordinates ad and page, checks mobile use and tests contact routes. Our creativity keeps the message clear and distinctive, with an offer your business can fulfil. Campaign settings alone cannot make up for missing continuity.
Define a conversion before counting it
A conversion is the meaningful action we agree to measure: a submitted enquiry, booking or sale, depending on the project. We configure and check the available tracking. We distinguish signals too: clicking a WhatsApp link doesn’t by itself prove an enquiry happened. Comparing tracking with your business information gives us a stronger basis for decisions.
Optimising means reviewing, interpreting and adjusting
We study spend, clicks, CPC or cost per click, conversions and cost per enquiry. With sufficient sales data, we can analyse advertising return. We then review ads, searches, targeting and bidding decisions. Platform automation and AI can support this work but need appropriate objectives and data. The team directs and checks; the tool helps execute.
You know what you’re paying and who manages the account
We separate management fees, Google advertising spend and other included tasks, such as building a landing page. We agree account access, preparation, monitoring and results reviews. I remain your point of contact and the team delivers the contracted work. Ads can generate opportunities, but switching them on guarantees neither sales nor a fixed acquisition cost.
The campaign needs a conversation with your business
If unsuitable enquiries arrive, tell us. The same applies if a service has more capacity or better commercial conditions. That information helps us adjust with a perspective the platform doesn’t possess on its own. The agency brings technical skill, creativity and follow-up; you bring business knowledge. That’s where useful collaboration begins.
06
Marketing strategy
A plan you can understand and put into practice.
We review your offer, audience and available channels. We agree priorities, actions and objectives with a clear scope from the start. Reviewing progress helps decide where to focus effort and how to coordinate your website, social media and campaigns.
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A strategy proves itself when it can be put to work
Having many channels can help, but it can also scatter effort. We start with your offer, customers, resources and the current stage of your business. I want to understand what you need to achieve, and our team reviews how SEO, social media, web and advertising can work together. The plan has to fit your company’s reality.
Diagnosis: know our starting point
We review your digital presence, sales materials and enquiry journey. We look at the alternatives customers encounter and how your offer is explained. We agree what information is missing for decisions. The diagnosis identifies priorities and opportunities, including what you already do well. From there we can prepare a grounded proposal with an understandable scope.
A value proposition you can explain clearly
We work on what you contribute, to whom and why you’re worth listening to. That’s your value proposition. It may lie in specialisation, service, your working methods or a specific need you solve. Our team turns that information into messaging for your website, ads and social media. Creativity should help you recognise your business in what we say.
The customer journey, step by step
We plan how someone discovers you, what they need to understand and how they can contact you. This journey is often called a conversion funnel. We ground it in real situations: a search, a landing page visit, an enquiry and following up a quote. We review each channel’s role and the information customers need at every stage.
Priorities, responsibilities and budget
The plan defines actions, resources, dates and responsible people. We distinguish technical work, content production, management and ad spend. We also account for your capacity to provide materials, approve content and handle opportunities. An action nobody can sustain needs a different scope or timing. Planning exists to support execution, not to build a backlog.
Measure with indicators that explain something
We agree KPIs: indicators that help review the work. They may include enquiries, acquisition cost, relevant visits or business results where enough information exists. We interpret figures alongside what happens in your business and explain data limitations. A review should lead to decisions: continue an action, correct it or explore another possibility.
AI broadens the options; the team chooses the route
We use current tools to organise information and explore scenarios. Our team checks, selects and develops. Creative work means finding an angle, putting it into words and coordinating the pieces. I make sure you can understand the proposal and assess the decisions. Technology adds possibilities; responsibility remains with the agency.
A plan reviewed with you
The proposal defines diagnosis, planning and support. We explain deliverables and how we’ll review them. The plan can change with demand, your capacity or available information; we discuss those changes with you. We commit skill, creativity and work to every agreed part. If you’re looking for an involved agency that can explain its work, here’s where we can start.
KIT DIGITAL AND OTHER GRANTS
Kit Digital and digitalisation grants
The grant gives you a boost.
We put in the work.
We prepare your digitalisation project and take responsibility for the support and administration we agree with you. We review your situation, organise the paperwork and look for grants that may suit your business. With a person on the other side and a clear scope from the start.
What we prepare and how we take care of it
First, it must make sense for your business
A grant does not replace a sound project. We review your website, visibility, social media and processes to decide what needs attention. We can work on SEO and search visibility, websites and landing pages, Instagram, Facebook and TikTok content, campaigns and automation. Then we separate what your business needs from what a funding call allows. Offering a service does not mean it is eligible for funding.
Kit Digital: keeping the dates clear
The last Kit Digital application rounds closed on 31 October 2025. If you have an approved voucher, we review its status and your case deadlines before proposing action. If you are looking for a new grant, we check current calls: we do not treat a closed application round as open.
Your region matters. So does your project.
Kit Digital is a national programme. Regional and local grants also have their own rules. We review your location, activity, business size, planned investment and timetable. Requirements, eligible costs and compatibility with other grants may vary. That is why we assess your case before recommending a funding route, wherever you are in Spain.
Organised paperwork and clear responsibilities
We agree which documents we prepare, what follow-up we provide and who signs and submits each form. Any representation must be duly authorised. Under Kit Digital, funded solutions must be delivered by registered digitalisation agents; we coordinate that involvement where appropriate. Awards depend on the competent authority and compliance with the rules. Our commitment is to the work we undertake, not to promising approval.
Where AI cannot reach, we step in.
AI helps organise information and speed up tasks. Listening to what your business needs, creating an original proposal and taking responsibility for decisions remain human work. DigitalSolucion brings together strategy, creativity and delivery to give digitalisation a purpose. Tell us about your situation and let us prepare a budget tailored to you and your business.
SOUND FAMILIAR? · THE PROBLEMS WE REVIEW
Poor marketing
comes at a cost.
You do not appear when people search. Social media takes hours. Ads spend money without showing you what they bring. Your website gets visits, but no enquiries. These are concrete problems: we review them with you to decide what to fix first and which service you need.
They search for you and find someone else. If your website barely appears on Google or your business listing is outdated, you may miss out before anyone discovers what you offer.
You pay for ads but do not know what they bring. Without tracking enquiries and sales, you watch money leave without knowing which campaign deserves to continue and which needs a change.
Your social media takes hours and gives little back. Posting whenever there is a spare moment, without a clear direction or follow-up, can leave your brand in a shop window full of noise and empty of conversations.
Your website gets visits, but no enquiries follow. A confusing offer, a slow page or a difficult form can make an interested visitor leave without getting in touch.
Telling you to ‘post more’ is easy. At DigitalSolucion, we review where your business gets stuck and take responsibility for the work we agree with you. We use AI to analyse and speed up tasks. People stand behind the strategy, ideas and decisions.
What are you waiting for to put it right?
Get in touch. Tell us what is not working and let us prepare a budget tailored to you and your business.
HOW WE WORK WITH YOU
AI matters.
Our creativity matters more.
Artificial intelligence helps us analyse, explore and work efficiently. Our creativity shapes ideas and decides how to communicate what makes your business unique. The tool contributes; people lead.
01
We talk about your business
Before proposing a campaign or website, I want to understand what you sell, who your customer is and what makes your business different. Tell me your objectives, what you’ve tried and the difficulties you face. That conversation gives us a real foundation.
AI can organise information. Listening to you and recognising what’s worth telling about your business is our job.
02
We put things in order
We review your digital presence, offer and competitors’ communication. We agree what needs attention, what we can use and what comes first. The plan has priorities, actions and objectives you can understand.
AI supports analysis. Our creativity turns that information into messaging and a proposition belonging to your business.
03
We put it into practice
We turn the plan into pages, content and campaigns. We work on copy, images and the customer journey so your offer makes sense and getting in touch is straightforward. Every piece has a purpose and matches what we’ve agreed with you.
We use AI to explore options and speed up tasks. We provide the ideas, tone and creative decisions.
04
We adjust with judgement
We review visits, enquiries and the performance of the work we’ve launched. I explain what’s working, where interest is dropping and what we can improve. Then we decide with you what to keep and what to change.
AI makes data analysis easier. Our creativity helps us test new messages and approaches, always connected to your business.
BEFORE TAKING THE NEXT STEP
What you might be wondering.
Where do we start?
By sitting down to talk about your business, rather than reciting a catalogue. Tell me what you do, what you want to achieve and what you’ve tried. I review your website, social media and anything holding back the next step. Then we agree what’s worth doing first and what can wait. Every task has to earn its place in the plan.
Do I have to buy every service?
No. Your business needs what helps it, which might begin with a landing page, organising social media or fixing an SEO issue. You don’t need to start every machine to solve one specific problem. If several services need to work together, I’ll explain why and we’ll define the scope with you.
What does social media management include?
There’s work before and after pressing Publish: planning, writing, designing, checking and community management as agreed. We define platforms, content volumes and how to handle comments and messages. Your business has a voice; the content should preserve it. Then we look at interest and contribution beyond follower counts.
Are SEO and Google Ads the same?
No. SEO works on your website and content to improve organic search visibility. Google Ads lets you advertise with an advertising budget. They involve different work and can complement one another. We review your situation, demand and resources before choosing. I’d rather explain what your business needs than recommend a tool out of habit.
How do you prepare a quote?
With concrete tasks and a scope you can understand. We clarify deliverables, follow-up and exclusions. For Google Ads, advertising spend is separate from management fees; paid tools are identified when needed. You need to know what you’re buying and where your money goes. If the work changes, we discuss it before doing it.
LET’S TALK, PERSON TO PERSON
Tell us what your business needs.
Tell me what you’d like to improve and what you’ve tried. We’ll review it with you and propose a next step with clear priorities, scope and budget. You know your business. We bring the team to move it forward online.
DigitalSolucion · Creativity, craft and technology
